At a time when big data is ubiquitous, it even follows us on vacation, up to winter sports. Indeed, quite a few ski resorts have launched their own application. But you're probably wondering what these apps are for. Well, in fact, they were created for visitors to track their daily activity within the ski area. Actually, these custom and scalable apps are included in ski passes. With these applications tourists can make a complete assessment of the sliding conditions for skiing like a pro, they are aware of the crowd at the ski lifts, and they can also retrace their journey and know their performance in order to improve their stick planting!

With the data collected by the application, there is also an aim for the station: to collect, analyze and centralize in real time all the data of the station and of the tourists’ performances and "thus obtain a 360 ° vision of its visitors. "

The centralization of data thus allows the implementation of targeted and personalized marketing campaigns (emailing, adapted banners, etc.) with high value profile segments. It also can help the station to make decisions, such as managing traffic on certain tracks.